Showing posts with label Marketing Management. Show all posts
Showing posts with label Marketing Management. Show all posts

Saturday, April 6, 2019

Time Management Training: What It Entails

Time Management Training: What It Entails

Are you an office manager or a business owner? If you are, you must know the importance of time management in the office. Did you know that when your employees don’t know how to manage their time, they likely end up costing your company money?  Whether you are a business owner or an office manager, you do not want to see this happen.

When it comes to poor time management at the office, there are many office managers and business managers who choose to provide their employees with time management training.  If this sounds like a good idea to you, you may be looking for more information.  You may be curious as to exactly what time management training its, how it works, and what your staff members will learn.  If these are all questions that you have, you will want to continue reading on.

When understanding time management training, it is important to remember that it does come in a number of different formats.  For example, most companies choose to hire outside specialists.  These are individuals or teams of individuals who come in and teach staff members the importance of proper time management, as well as share tips on how to get the most done through the day.  A good example of this is by showing or helping your staff members get their office desks better organized.  This is key, as organization and time management go hand in hand.

As nice as it is to hire outside help from professional office organizers and time management specialists, the cost of doing so may be a put off for you.  If it is, you may be able to host your own time management training sessions.  Doing so is actually a lot easier than you may originally think.  In fact, many business owners and office managers like this approach as it gives them complete control over what their staff members learn.

Speaking of what your staff members will likely learn in time management training, it will vary.  As previously stated, you can hire outside help or you can perform your own training sessions.  Regardless of which approach you do take, there are some things that you will want to make sure that your staff members know.  First, make sure that you not only tell them the importance of properly managing their time at the office, but show them ways that they can improve the use of their time.  These ways may involve keeping a clean and organized office desk, completing a to do list each morning, and so forth.

It is also important that you outline the consequences for employees who continue to waste company time.  After time management training as has been offered to all employees, there is no reason why employees should be seen standing around, socializing with each other, or using an office computer for personal use.  State that these things are okay for break time, but not during normal work hours.  You may want to go as far to show your staff members just how much their wasted time is costing the company.  Let them know that additional warnings may come, with termination being a possibility.

As a reminder, time management training is not required by many means, but you may find it a relatively easy and effective approach, especially when compared to terminating and rehiring new employees.
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Friday, April 5, 2019

What To Do With Employees Who Don't Properly Manage Their Time

Employees Who Don't Properly Manage Their Time

Are you a business owner? If you are, there is a good chance that you have employees in your staff who do not now how to manage their time. What do you do with these employees? If you are unsure as to how you should proceed, please continue reading on.

First, it is important to do something.  The last thing that you will want to do is let an employee who has bad time management fly under the radar.  Many business owners do not think about this at the time, but there are a serious consequences for not calling out poor performing workers.

One of the many consequences to allowing one of your employees to keep on wasting their time and yours, is that others are likely to follow suit.  Even some of your best performing employees are likely to waste time socially or by surfing the internet when they see that others are able to do the same and get away with it.

Your business profits will also likely be put at risk.  When an employee spends too much time surfing the internet or wasting time in general, it will likely take much longer for you to get projects completed.  This can have an impact on your business profits.  For example, you may later end up paying your employee overtime to complete a task that they should have finished during normal work hours.

If your business deals directly with the general public, an employee who does not know how to mange their time can also have a negative impact on your company’s public perception.  Deadlines should not be missed, but proper time management is vital when working with clients.  Did you agree to have forms drawn up on time for a client of yours?  If you did, they should be ready when expected.  If not, your client may look elsewhere.  Also, places that have employees just hanging around the office and socializing tends to look unprofessional in nature.

So, you now know the consequences of letting an employee with poor time management slide, but what should you do?

It is important to bring a lack of time management to the attention of your employee or employees.  Let them know that wasting time on the clock is not acceptable, especially when there are other tasks or projects that they could be working on.  Clearly state that socializing is for break times only.

Next, be sure not to let the same behavior continue.  Workers who have been warned about wasting their time and the time of the company should not have any excuse for doing so.  Give one more final warning before taking evasive action.  This action may include terminating your employee’s position with the company.

Despite the fact that termination is an option, you may have what you believe to be an otherwise good employee.  If that is the case, you may want to opt for time management training.  This can be done yourself or with the services of a third party.  In fact, if you have a large number of employees who seem to not know how to manage their time, you may want to opt for company wide training.

Should you decide to host your own time management training seminar, as opposed to using outside help, be sure to share tips with your employees, outline the importance of making good use of their time at the workplace, as well as the consequences of not doing so.  This leaves no room for exceptions and you should see a significant improvement in productivity in your workplace.

As a recap, if you are a business owner or even just an office manager, it is important to make sure that all of your employees are working to the best of their ability.  Your company and your own personal reputation may end up taking the fall for those who do not perform to the best of their ability.
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Tuesday, March 12, 2019

Tips For Achieving Success in Internet Business

Tips For Achieving Success in Internet Business

Who does not want to achieve success in business. Everyone will want to achieve success in business is practiced. So do we, who are currently studying internet marketing, definitely want to succeed in internet business. The following are some basic tips that can be applied to all types of business on the internet.
  1. There is no instant success. All this requires a process, such as the small time we learn to do certain things before they can run and grow up. We must be prone, crawl, sit, stand, walk and eventually run. Thus, there is no success without a study first. Business on the Internet still requires time, effort and money to be successful.
  2. Never give up to learn internet marketing. Even a successful internet marketer who also still never ceases to learn. Those who succeed, and succeed in Internet business usually always take the time to find out what the right strategy to make its business still running well. Moreover, the development of internet technology and internet marketing techniques so quickly, necessitating the invention of tools, software or technique appropriate to help our business.
  3. A successful internet marketer must have a strong determination. True, that life is always spinning and we are not always above. URLs wheels that keep spinning. So is the Internet business, which probably would have advanced and retreated. But with determination and an unyielding spirit, then we will still strive to achieve success in the field of online business.
  4. Confident that we will achieve success. If you believe that friends are able to do some things, such as a business on the internet, so by always working hard, learning every day, and a strong determination, then success is only a matter of time.
  5. Having the right budget. Running a business on the internet is not possible without money. At least for Internet rental fee, or buy the domain and hosting. So use it wisely spending. and the need also to manage our own finances so that we do not suffer losses.
  6. Participate in various forums. By becoming a member of various forums that discuss about internet business and marketing techniques and do not forget to join in the buying and selling forum, then it is likely we are to succeed will be even greater. Why? Since the forums can help us get information, ideas, opportunities, and solutions for our Internet business.
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Sunday, March 10, 2019

What Is SEO?

What Is SEO?

SEO Search Engine Optimization, commonly called SEO, which in our language means a search engine optimization. Such definitions are more or less free, SEO is a technique or process to improve the performance site to rank high on search engine results pages (SERP = Search Engine Results Page), so that will maximize the traffic to the site, be it a static website or blog.
Traffic or ‘traffic’ of visitors who come are an important pillar of a blog. The level of importance will also be higher if the blog is used as the media earn money online. This is because traffic is the candidates their potential customers. More and more traffic, the chances for success more wide open.
Internet users typically use search engines to find what he sought. Most of them then only be interested in the first 10 or 20 sites on page 1 and 2 of the SERP, without any desire to see the thousands, hundreds of thousands, maybe millions of sites on the next page.
So, if your blog appears on page 1 of search results with keywords that we seek, the more traffic will come to our blog. This is why SEO was born. Search Engine Optimization is then becomes ‘compulsory’ for webmasters and bloggers.
SEO: Easy or Hard?

Well .. this question difficult to answer. Because, ‘compulsory’ this one seems to be spelled more difficult than easy. The technique developed also varied. SEO is deemed accurate by a blogger is not necessarily used by other bloggers. One thing is clear, SEO requires persistence, patience and time to get the results we want. Until many months? Could be!
As far as I know, that there are 2 kinds of SEO:
1. Onpage Optimization
As the name implies, this type contains SEO techniques optimization by modifying certain factors within the web page / blog itself, for example:
* Selection of keywords that are clever, including its use of the phrase.
* Only use targeted keywords in the Title.
* Using the symbol «|» in Title.
* Use of Header Tags.
* The density of keywords that enough on content, not keyword spamming.
* Placement of keywords at the beginning and end of the web page.
* Use the right Alt tags on images.
2. Offpage Optimization
Offpage optimization basically consists of the factors that are not found on the web page / blog, but is used in the algorithms search engines when determining the ranking of a site. According to Brad Callen of Bryxen Software, these factors for example:
* The types of sites that provide links to us.
* The number of sites that provide links to us.
* Page Rank sites that provide links.
* Anchor text used in links.
* The number and type of sites which link to sites which link to our site earlier.
SEO Progress
Today, millions of sites ‘online war’ in the world of the Internet to become number one in the eyes of search engines. Certainly hard to win this fight. Some webmasters / bloggers to apply SEO techniques are natural and kosher in the eyes of search engines. The technique is commonly known as White Hat SEO. His opponent .. yes Black Hat SEO. Black Hat SEO techniques are usually at risk. Related sites can be banned by search engines.
On the other hand, the search engine uses a more complex factor and is always improving the algorithms to improve the quality of their SERPs. The algorithms used were not the same search engine. This is why, SERP each search engine may vary for the same keyword. Bother you?!
In conclusion, we should always learn a lot about SEO
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Thursday, March 7, 2019

Marketing Strategies in Food Business

Marketing Strategies in Food Business

(Management file-Sales & Marketing) – Business foods, mainly catering, a business that very last to reap profits. Especially if its market share is for the office. However, to achieve it all there are some things to consider, as a first step to start this business and also how to win the competition in the food business to manage.
In the first step to start a business like this food, we are impressed loss. It is said impressed loss because we had to spend quite a bit of capital to test the product to prospective customers. In testing this product, you should really ensure that the quality of food would you marketed really well and meet consumer tastes, because if consumers are satisfied with the quality of food products we produce, so consumers will think to use our services and on eventually become loyal to us.
There are several challenges in running this business, which is the number of competition between its own catering business, office workers tend to be more fun to eat out, and often food that is around the office more varied and more choice.
However, responding to all this, there is a way to win the competition in the food business is run, especially catering
Building networks
Building a network is not easy at first. However, you should know that it is important to be able to run a food business, especially the catering business. How to build a good network is the beginning of the introduction or test the product to the people you know in advance, only after he satisfied, you do not forget to convey a message to someone you know is to reference your catering services to other colleagues. But remember, to test the product did try not only to one person only. Extend the relationship as much as possible and promote your services without giving up. It was initially not easy to build a network. However, this network is one way of word of mouth marketing is very effective. In addition to marketing by word of mouth or word of mouth, you can also build a network of socialization sites like facebook, twitter, advertise on the website, and other
Diversification menu
Diversification is one important strategy in the food business, especially the catering business. You should know that diversity or choice from the menu the food you serve is a thing that increase the selling value of your food business. Therefore, do not ever sell the same products or services or that’s all, but provide many options that will increase the selling value of your food business.
Improving the quality of service
In improving the quality of your services, there are three important things you should look, that is on time, receive input from customers or prospective customers, and also the quality of food that you produce should be good.
On time means you should pay attention to punctuality in running the food business. As if you do business catering, you should be able to take her on time, and it is a fixed price that is not negotiable, because consumer confidence was located from your punctuality.
Receiving feedback from customers or potential customers means you must be willing to accept criticism and suggestions submitted by the customer or prospective customer. Do not feel offended if the customer says it is not pleased about your food. However, you should be able to accept all criticism and suggestions, because it is your capital to be better at running the food business, especially in the catering business
A good quality must consider the quality of food, food ingredients, packaging and also uniqueness. Packaging is important because of poor packaging will create a bad image to potential customers as well. But good packaging will further increase the selling value of your business. Uniqueness is important. If you have characteristics in the sale of food in your catering, which is not owned by any other catering services, then it will create added value for your business, because after all if your menu is unique in catering, customer is usually willing to spend a little high though to get the special food.
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Saturday, March 2, 2019

Starting Guerrilla Marketing for Startups

Guerrilla Marketing for Startups

Guerrilla Marketing for Startups — Guerrilla selling is virtually Associate in Nursing endless resource for startup corporations of any kind, and it provides marketers an opportunity to flex their inventive muscles.

Whether you're beginning a field mowing company and want to make a client base, otherwise you are attempting to make buzz for your new super-app, guerrilla marketing is a
unique and groundbreaking thanks to advertise while not disbursal 1,000,000 bucks, or something on the point of 1,000,000 bucks, if it is done right.

The lowdown is this: Guerrilla selling methods square measure unjust, valuable techniques that may be used for any startup to make buzz, a brand and a customer base.

What Is Guerrilla Marketing?

Guerrilla selling may prompt visions of a additional horrifying scenario; but, this manner of advertising is indeed a additional friendly, positive strategy.
The term guerrilla extremely means that “improvised.” Guerrilla selling techniques square measure impermanent from the tools you already possess.
It could be a chalkboard, $50 in cash or a billboard you’re already using along the highway.
McDonald’s used these techniques and developed a large, painting package of potato painted on a busy crossover, using the yellow crosswalk stripes as fries.
Coca-Cola put in advertisements in bus shelters that stuck to people’s consumer goods.

As they removed their errant scarves and jackets from the ad, they found themselves reading regarding the Coke bottle’s new, extra-grippy exterior.

The motion-picture show The Fourth Kind oversubscribed itself as a real story, which scared the crap out of people but compelled them watch the film.
These techniques work as a result of they're unforgettable and type of cool.

How Can a Startup Get, Well, Started?

Successful startup marketing needs to be clever. It’s all well and good to pass out flyers and get a quick spot on the local radio, but try to be innovative about the way you use these resources.
Think about the merchandise or service you're giving to folks, and consider what the most important part of that is.
Is it beer? Is it the chance for a great meal?
Is it some way to stay your favorite music downloads despite laptop failure?
If so, then tell people. And better yet, show them.
The point of guerrilla selling is to require that one special factor you'll be able to supply customers and gift it during a fun, aggressive approach that may be remembered.For startups, marketers
can be discouraged by the shortage of a million-dollar budget; however extremely, this is often simply the prospect to come back up with Associate in Nursing memorable campaign.

For example, let’s say you are selling a new line of bottled drinks, and your key marketing point is the fact that the plastic bottles are completely biodegradable.
A clever guerrilla selling plan of action would be to style the label to mirror that characteristic.

Make the bottle look as if it is already breaking up or growing into a tree. The design will stand out from other bottle designs and strike an important chord with consumers. It would speak to conscientious buyers, and that’s what you want to do–speak to them and find a place in their hearts.

Basically, the most important marketing tactic for any startup is to find that one unique and loveable characteristic of the product and use available resources, such as the product and packaging itself, to speak to potential customers.

The way you put your product together is your very first chance to implement a guerrilla marketing strategy, so use it! Be different, but with purpose.

Being different doesn’t mean throwing jelly beans into your bottled drink to catch attention. It means finding a creative way to show consumers what is already there–the healthy drink in a biodegradable bottle. Jelly beans do nothing to underline that point, so they won’t work as a guerrilla marketing tactic.

How Can I Think of an Idea That’s Good Enough?

Step away from the basic marketing campaign for a bit and get some fresh air and a new perspective on things. Look at what other successful startups have done to draw attention to themselves and create a strong brand.

Can you make any of those ideas work for your own business? Here are some tips to get you started:

  • Brand your company.
  • Focus on what the consumer needs and wants from you.
  • Capitalize on marketing tactics that have already worked for you.
  • Throw out the rules.

Branding is important, because it keeps you on-message, and it helps consumers understand what your company is. Be bold, be imaginative and don’t be afraid to say what you really mean. People respond to blatant honesty, as long as they see truth in what you are saying.

Secondly, focus on what your customers need from you, really. It’s not a trinket, or a sales pitch, but a real thing, or just a real feeling. Zone in on that concept and bring it to the forefront.

A startup bar or lounge shouldn’t focus on the fact that it is a bar but on the fact that cold refreshing drinks are served. Put an empty, branded beer mug on the bus bench across the street, and write a message on it, “Long day? Stop by for a drink before you head home.” It will make an impact.

To get your brain working on great ideas, take one small step, or more literally, one small piece of chalk. Find a nice piece of clean sidewalk in a medium-to-high traffic area and write down your web address. If that doesn’t say it all, add a quick descriptive line beneath the address:

saveyourmusic.com
Keep Your Music Safe in Our Cloud

People will see this ad, and it didn’t cost you anything except for a bit of chalk! That is the beautiful essence of guerrilla marketing. Once you take the first step, more and more opportunities will reveal themselves to you.

Ideas to Get the Startup Ball Rolling
Besides the chalk website routine, there are dozens of inexpensive but high-profile ways to promote your brand and product. Try some of these strategies:

Reverse Graffiti: Find a wall, building or other public surface that is covered in graffiti and “paint” your own logo or message on it using soap or paint remover.

Location Bombs: Not actual bombs, obviously, but location-specific ads that make an impact on the people in that particular place, such as the aforementioned beer mug on the bus bench.

Public Artwork: It doesn’t have to be amazing; it just has to be recognizable and attention-grabbing. The way McDonald’s did with its crosswalk fries, but with colored chalk. If your product is new and relatively unknown, relate it to a recognizable image that sends the same message.

Get on Board with Local Events: Office supply stores could donate placards to an environmental protest, with “this sign made with 100% recycled paper from My Store” written on the back. Keep an eye on what’s happening on the streets and be a part of it whenever you can.

Yarn Bomb: Yarn bombing is a cute way to call attention to a public object. It can be intricate or simple–the only rule is to cover the object completely with crocheted yarn so that people want to know why. Yarn bombing an old, defunct public telephone is a great way for a new cellphone provider or repair shop to advertise.

Hack your Product: Does your product have a million uses? Can it be turned into something fun but still functional? Do it, and set it up where people can see and appreciate it.

The Bulk of the Matter

Creativity, visibility and innovation are the most important elements of a guerrilla marketing campaign. As a startup marketer, make public spaces your playground. Where the people are–that’s where you want your logo, your website, your product or your one-liner ads to be seen.

You’re a startup, and that means you have a strict, small budget. So forget TV time in Times Square or advertisements in high-end magazines. Take it to the streets.

You know on Ramsey’s Kitchen Nightmares, how Chef Gordon Ramsey always makes someone go outside to lure customers by offering free samples of meatballs or something yummy? That’s exactly the job of a fine guerrilla marketer.

Be spontaneous and ready to pounce on any opportunity with a free sticker, a clever sandwich board or even a funny Twitter account. People love to have their minds tickled, and they’ll remember whoever was responsible for their giggle or sudden happy thought. Make that person you and that company yours.

Marketing–any kind of marketing–is about showing people why they want and need your product. Guerrilla marketing? It’s about doing the same thing with the contents of a junk drawer.

source: growthdevil.com
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Saturday, February 23, 2019

14 Principle of Contributions to Management by Henri Fayol

14 Principle of Contributions to Management by Henri Fayol

Henry Fayol’s Contribution to Management # Introduction to Fayol and His Work :

Henry Fayol (1841 -1925) was a French mining engineer who turned a leading industrialist and a successful manager.

He was a mining engineer in a French mining company and rose to the position of the Chief Managing Director.

His life-long experience, in the field of managing, was reproduced in a monograph titled ‘Administration Industrial and General’. Fayol’s work gained popularity and was made known to scholars and practitioners of management; only when his monograph was published in English in the U.S.A. in 1949.

Henry Fayol Contribution to Management # A Broad Structure of Fayol’s Work :

Following is a brief comment on various facets of Fayol’s work:

(a) Fayol’s classification of business functions:

According to Henry Fayol, all the activities of a business enterprise could be divided into the following six groups:

(i) Technical activities (relating to production)

(ii) Commercial activities (relating to buying, selling or exchange).

(iii) Financial activities (relating to search for and optimum use of capital i.e. finances)

(iv) Security activities (relating to protection of the properties and personnel of the enterprise)

(v) Accounting activities (relating to a systematic recording of business transactions, including statistics also).

(vi) Managerial activities

Point of comment :

In Fayol’s view, the first five groups of activities of a business enterprise were well-known. Hence, he had concentrated his attention only on an analysis of the sixth group of activities viz., managerial.

(b) Fayol’s classification of managerial functions :

Henry Fayol classified managerial functions, as consisting of the following:

1. Planning

2. Organising

3. Commanding

4. Coordinating

5. Controlling

(c) Qualities required in managers:

Fayol mentions the following qualities required in managers; to enable them to become better and more efficient:

1. Physical

2. Mental

3. Moral

4. Education

5. Technical

6. Experience

(d) General principles of management:

By far, the most significant contribution by Fayol is the general principles of management listed by him, in his monograph titled ‘General and Industrial Administration. Based on his long managerial experience, Fayol advocates fourteen general principles of management.

14 Principles of Management of Henri Fayol

14 principles of Management ar statements that ar supported a basic truth. These principles of management function a tenet for decision-making and management actions. They are necessitated by means that of observations and analyses of events that managers encounter in observe. Henri Fayol was ready to synthesize fourteen principles of management once years of study. 14 principles of management by Henri Fayol - ToolsHero

1. Division of Work 
In observe, staff ar specialised totally different|in several|in numerous} areas and that they have different skills. Different levels of experience will be distinguished inside the data areas (from student to specialist). Personal and professional developments support this. According to Henri Fayol specialization promotes potency of the manpower and will increase productivity. In addition, the specialization of the manpower will increase their accuracy and speed. This management principle of the fourteen principles of management is applicable to each technical and social control activities.

2. Authority and Responsibility 
In order to urge things wiped out a company, management has the authority to relinquish orders to the staff. Of course with this authority comes responsibility. According to Henri Fayol, the incidental power or authority offers the management the proper to relinquish orders to the subordinates. The responsibility will be derived back from performance and it's so necessary to form agreements regarding this. In different words, authority and responsibility go along and that they ar 2 sides of identical coin.

3. Discipline 
This third principle of the fourteen principles of management is regarding obedience. It is typically a neighborhood of the core values of a mission and vision within the type of sensible conduct and respectful interactions. This management principle is crucial and is seen because the oil to form the engine of a company run swimmingly. 

4. Unity of Command 
The management principle ‘Unity of command’ implies that a private worker ought to receive orders from one manager which the worker is answerable thereto manager. If tasks and connected responsibilities ar given to the worker by quite one manager, this could result in confusion which can result in potential conflicts for workers. By exploitation this principle, the responsibility for mistakes will be established a lot of simply.

5. Unity of Direction 
This management principle of the fourteen principles of management is all regarding focus and unity. All staff deliver identical activities that may be connected to identical objectives. All activities should be dispensed by one cluster that forms a team. These activities should be represented in an exceedingly set up of action. The manager is ultimately liable for this set up and he monitors the progress of the outlined and planned activities. Focus aras are the efforts created by the staff and coordination.

6. Subordination of Individual Interest 
There ar perpetually all types of interests in a company. In order to possess a company operate well, Henri Fayol indicated that non-public interests ar subordinate to the interests of the organization (ethics). The primary focus is on the structure objectives and not on those of the individual. This applies to all or any levels of the whole organization, together with the managers. 

7. Remuneration 
Motivation and productivity ar about to each other as way because the swish running of a company thinks about. This management principle of the fourteen principles of management argues that the remuneration ought to be sufficient to stay staff impelled and productive. There ar 2 styles of remuneration particularly non-monetary (a compliment, a lot of responsibilities, credits) and financial (compensation, bonus or different money compensation). Ultimately, it is about rewarding the efforts that have been made. 

8. The Degree of Centralization 
Management and authority for decision-making method should be properly balanced in a company. This depends on the quantity and size of a company together with its hierarchy. Centralization implies the concentration of higher cognitive process authority at the highest management (executive board). Sharing of authorities for the decision-making method with lower levels (middle and lower management), is referred to as decentralization by Henri Fayol. Henri Fayol indicated that a company ought to attempt for an honest balance during this. 

9. Scalar Chain 
Hierarchy presents itself in any given organization. This varies from senior management (executive board) to very cheap levels within the organization. Henri Fayol ’s “hierarchy” management principle states that there ought to be a transparent line within the space of authority (from prime to bottom and every one managers in the slightest degree levels). This can be seen as a kind of management structure. Each worker will contact a manager or a superior in associate emergency scenario while not difficult the hierarchy. Especially, once it issues reports regarding calamities to the immediate managers/superiors.

10. Order 
According to this principle of the fourteen principles of management, staff in a company should have the proper resources at their disposal in order that they'll operate properly in a company. In addition to social order (responsibility of the managers) the work atmosphere should be safe, clean and tidy.

11. Equity 
The management principle of equity typically happens within the core values of a company. According to Henri Fayol, employees must be treated kindly and equally. Employees should be within the right place within the organization to try to to things right. Managers ought to supervise and monitor this method and that they ought to treat staff fairly and impartially. 

12. Stability of Tenure of Personnel 
This management principle of the fourteen principles of management represents preparation and managing of personnel and this could be in balance with the service that's provided from the organization. Management strives to attenuate turnover and to possess the proper workers within the right place. Focus areas like frequent modification of position and sufficient development should be managed well.

13. Initiative
Henri Fayol argued that with this management principle staff ought to be allowed to precise new ideas. This encourages interest and involvement and creates supplemental worth for the corporate. Employee initiatives ar a supply of strength for the organization in step with Henri Fayol. This encourages the staff to be concerned and interested.

14. Esprit de Corps
The management principle ‘esprit de corps’ of the 14 principles of management stands for striving for the involvement and unity of the employees. Managers are responsible for the development of morale in the workplace; individually and in the area of communication. Esprit de corps contributes to the development of the culture and creates an atmosphere of mutual trust and understanding.

In conclusion on the 14 Principles of management

The 14 principles of management can be used to manage organizations and are useful tools for forecasting, planning, process management, organization management, decision-making, coordination and control.

Although they are obvious, many of these matters are still used based on common sense in current management practices in organizations. It remains a practical list with focus areas that are based on Henri Fayol ’s research which still applies today due to a number of logical principles.

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Friday, February 22, 2019

Marketing Definition By Philip Kotler, Theory Concept

Marketing Definition By Philip Kotler - The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets.

Marketing Definition By Philip Kotler

Marketing Definition Philip Kotler

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.

A human need is a state of deprivation of some basic satisfaction. People require food, clothing, shelter, safety, belonging, and esteem. These needs are not created by society or by marketers. They exist in the very texture of human biology and the human condition.

Wants are desires for specific satisfiers of needs. Although people’s needs are few, their wants are many. They are continually shaped and reshaped by social forces and institutions, including churches, schools, families and business corporations. People in different societies differ in the way they satisfy their needs.

Demands are wants for specific products that are backed by an ability and willingness to buy them. Companies must measure not only how many people want their product but, more importantly, how many would actually be willing and able to buy it.

Market

A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want.

Marketers

When one party is more actively seeking an exchange than the other party, we call the first party a marketer and the second party a prospect. A marketer is some one seeking one or more prospects who might engage in an exchange of values. A prospect is someone whom the marketer identifies as potentially willing and able to engage in an exchange of values.

Marketers do not create needs. Marketers influence wants. Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers. They also communicate their offering to prospects. Society influences wants. People living in different societies prefer different types of food items, different types of apparel and even different types of jewellery.

A product is anything that can be offered to satisfy a need or want. Offering and solution are synonyms to the product in marketing context.

A product or offering can consist of as many as three components: physical good(s), service(s), and idea(s).

Value is the consumer’s estimate of the product’s overall capacity to satisfy his or her needs.

Marketers offer value to a consumer when the satisfaction of customer's requirements takes place at the lowest possible cost of acquisition, ownership, and use.

Marketing management

Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Definition of American Marketing Association

Marketing (Management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Marketing management has the task of influencing the level, timing, and composition of demand in a way that help the organization achieve its objectives. Marketing management is essentially demand management.

Marketing managers manage demand by carrying out marketing research, planning, implementation and control.

Within marketing planning, marketers must make decisions on target markets, market positioning, product development, pricing, distribution channels, physical distribution, communication, and promotion.

Marketing work in the customer market is formally carried out by sales managers, salespeople, advertising and promotion manages, marketing researchers, customer service managers, product and brand managers, market and industry managers, and the marketing vice-president.

The Marketing Concept

The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets.

The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.

Target market

No company can operate in every market and satisfy every need. Nor can it always do a good job within one broad market.

- Customer needs
Marketing is about meeting needs of target markets profitably.

The key to professional marketing is to understand their customers’ real needs and meet them better than any competitor can.

Some marketers draw a distinction between responsive marketing and creative marketing. A responsive marketer finds a stated need and fills it. A creative marketer discovers latent needs (needs not stated but observed or inferred) and produces solutions that customer did not ask for but to which they enthusiastically respond.

- Integrated Marketing
When all the company’s departments work together to serve the customer’s interests, the result is integrated marketing.

Integrated marketing takes on two levels. First, the various marketing functions-sales force, advertising, product management, marketing research, and so on – must work together. Second, marketing department must be well coordinated with other company departments.

The company is doing proper marketing only when all employees appreciate their impact on customer satisfaction. To foster teamwork among all departments, the company carries out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of successfully hiring, training, and motivating employees who want to serve the customers well. In fact internal marketing must precede external marketing. It makes no sense to promise excellent service before the company’s staff is ready to provide excellent service.

Profitability

The ultimate purpose of the marketing concept is to help organizations achieve their goals. In the case of private firms, the major goal is profit. Marketing managers have to provide value to the customer and profits to the organization. Marketing managers have to evaluate the profitability of all alternative marketing strategies and decisions and choose most profitable decisions for long-term survival and growth of the firm.

Kotler, Philip (1997), Marketing Management, 9th Ed., Prentice Hall, New Jersey.

For Additional  Coverage on this topic in 14th Edition Visit
Philip Kotler - Keller Definition and Explanation of Marketing Management for 21st Century - 14th Edition

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